Your “brand identity” is the combination of verbal, visual and emotional attributes that define your company and set it apart from the competition. How your branding makes people feel and react are key drivers of brand perception. We begin the branding process by interviewing your executive team and developing a gap analysis. Then we write comprehensive brand messaging for your elevator speech, products and services and target demographics. We use this content to boost your brand recognition through an integrated trade show, PR and trade advertising strategy. We write SEO-friendly case studies and white papers. We manage your social and email marketing. We do all of this, and more.