Strategy & Planning

Home / Strategy & Planning

In marketing, it's tempting to jump straight to tactics before setting a marketing
strategy – create a brochure, send a press release – because it feels good to “do
something” to promote your business. But if your marketing efforts aren't working
together, they're working against you.
Whether the goal is to grow your B2B company or get acquired, an Aussy
integrated marketing plan has the power to transform your business and put
your brand on the map. We begin by gathering intelligence to analyze your
business and goals from the highest vantage point, and devising the right
marketing strategy for your goals and budget.
An Aussy marketing strategy is a complete plan. We begin with clearly identified goals and then determine the approach, process, timing, division of labor, budgets and metrics for success. Depending on your marketing needs, each integrated marketing plan covers Web development, PR/media relations/social media, email marketing, search engine marketing, thought leadership, case study and white paper writing, print and digital advertising, trade shows and more.